Beyond Green Policing

Greenwashing is a valid concern. It refers to companies falsely marketing products or practices as environmentally friendly for profit. However, there’s a significant difference between greenwashing and businesses taking genuine, albeit imperfect, steps towards sustainability. The latter deserves encouragement, not antagonism.

We should strive to create a culture where businesses feel encouraged to make sustainable choices, even in small increments.

A reminder to encourage positive progress, even if more would be possible. I suppose this is related to the Copenhagen Interpretation of Ethics. We want to incentivise good things, so try to be positive about good imperfect things or risk discouraging progress altogether.